Social Media Marketing for Stars and Garters Theater

Stars and Garters Theater in Chicago, IL came to us wanting to upgrade their social media videos, photos, and overall online presence. With more than 10 live shows running every month, they needed a partner who could keep their social media, ticket website, and personal website visually consistent and up to date, without adding that workload to their own team. So we put a dedicated team to work.

Building the Right Team

To bring this vision to life, we brought together three key pieces of our team:

• Our social media specialist, who handles content capture and strategy
• Our graphic designer, who builds out all of the visual assets
• Our management team, who keeps the whole process organized and moving

Together, they became an extension of the Stars and Garters team, working behind the scenes to keep their content fresh, consistent, and always ready to go.

Content Capture, On-Site and On-Schedule

Our social media specialist visits Stars and Garters twice a month, timed around their biggest weekend shows. During these visits, a full month’s worth of content is captured, then batched out strategically over the following weeks, so the theater always has a steady stream of posts without needing to think about content planning themselves.

Being on-site during live shows also means we’re capturing real, authentic moments: the energy of a packed house, the buzz before curtain, the reactions during the performance. It’s the kind of content that’s hard to fake and even harder to plan for unless you’re actually there.

Designing for Every Show, Every Time

With more than 10 shows running each month, our graphic designer stays busy creating a full suite of visual assets for each one, including:

• Social media posts
• Ticket website assets
• Personal website assets
• Videos promoting each individual show

Every show gets its own dedicated visual treatment, so nothing feels like an afterthought and every promotion feels intentional.

Taking It Beyond the Screen

Social content wasn’t the only piece of this campaign. Alongside the digital work, we also placed bus shelter advertisements and Chicago Transit Authority (CTA) train station advertisements at stops near the theater, running simultaneously across the city. These placements keep Stars and Garters’ upcoming shows visible to commuters and neighborhood foot traffic every day, reinforcing the online content with a real-world presence throughout Chicago.

By pairing digital content with out-of-home placements, the theater’s promotions show up wherever their audience already is, whether they’re scrolling social media or waiting for the train.

Staying Connected, Staying Fast

A partnership like this only works if communication is fast and easy. That’s why we set up a shared WhatsApp channel with the Stars and Garters team, allowing us to communicate quickly, share updates in real time, and solve problems on the spot rather than waiting on lengthy email chains.

The Result

What started as a request to upgrade social media content has grown into a full creative partnership. From capturing live show content to designing assets for every single production, we’re proud to help Stars and Garters Theater put their best foot forward online, month after month, show after show.

Looking to elevate your brand’s social presence with content that’s consistent, creative, and always on schedule? Reach out to our team to learn more.