Sports Meets Strategy: Chicago Cubs Event for Toyota on Western

On May 14th, 2025, we had the privilege of organizing a special event on behalf of our client, Toyota on Western, that brought Chicago Cubs infielder Justin Turner face-to-face with fans right here in the heart of the city.

As Toyota on Western’s dedicated marketing partner, we coordinated every element of this exclusive in-store experience—from the first outreach to the final autograph. Justin, who now drives a vehicle from Toyota on Western, made a personal appearance at the dealership to meet customers, sign baseballs, pose for photos, and help host an exciting raffle for two free Cubs tickets. The event created buzz on social media, drew foot traffic to the dealership, and most importantly, connected the brand to the community in a meaningful way. But beyond the headlines and the hype, this event also had heart.

To deepen the impact, Toyota on Western is donating $50 to the Justin Turner Foundation for every vehicle sold during the month of June. The foundation supports homeless veterans, children and families battling life-threatening illnesses, and youth baseball initiatives—causes that align closely with the values we aim to amplify through thoughtful, purpose-driven marketing.

At AdTime Marketing, we’re proud to have played a part in this successful collaboration between a standout athlete and a community-focused client. From concept to execution, this event is a prime example of how strategic partnerships and creative marketing can deliver real results—and lasting impressions.