Step-by-Step Guide to Creating a Google Business Profile

Creating a robust presence on Google Business Profile (formerly called Google My Business) is critical for businesses and organizations. This free tool lets you manage how your business appears on Google Search and Maps, letting customers find your address, photos, business hours, and more. By claiming and verifying your profile, you ensure that your brand is shown clearly, consistently, and directly to people searching locally, which also helps boost your local search visibility.

To get started, search for your business on Google and look for the profile panel on the side. If it’s unclaimed, click the “Own this business?” link to begin the signup process. You’ll need a Gmail account, and once you’ve claimed the panel, you’ll choose a verification method: Google may call your business’s listed phone number or send a verification postcard in the mail with a code you enter online. Once verified, you can build out your presence by filling out all the business information: address, industry or service area, hours, description, logo, and attractive cover photos.

Once your profile is live, the work isn’t done. Keep updating your profile regularly. Post updates, add new photos, respond to reviews, and keep business hours or holiday details accurate. Posting frequently and maintaining a polished, up-to-date profile can increase trust and visibility. Over time, monitoring the built-in analytics dashboard helps you see how customers are finding and interacting with your business. With consistency, your Google Business Profile becomes a powerful tool for drawing in local search traffic.

Source: https://paulgregorymedia.com/how-to-create-a-google-business-profile/