A Billboard and Bus Shelter Strategy Built for Papa Johns Franchise

When a local Pennsylvania franchisee operating more than 15 Papa Johns locations reached out to us, they weren’t just looking for billboards—they were looking for a strategy that would actually drive customers to their stores.

The goal was to promote both new and existing locations across multiple markets, but in a way that felt local and intentional. Instead of taking a broad, one-size-fits-all approach, our team focused on how customers really move through each area. We mapped out specific mile radiuses around every store and identified the primary routes people take when heading toward those locations. That allowed us to place billboards where they mattered most—directly along the path customers were already traveling.

Every board was selected with purpose. We avoided filler placements and focused on visibility, proximity, and timing, ensuring each billboard reached drivers who were close enough to order, pick up, or have food delivered. AdTime Marketing handled the full process, from strategic planning and vendor negotiations to securing the right inventory at competitive rates.

Creative execution was just as important. Our team developed clean, bold billboard artwork designed for real-world viewing—easy to read at speed and consistent across all markets, while still feeling local to each store.

The result was a cohesive, market-by-market billboard campaign that supported new store openings and reinforced existing locations throughout Pennsylvania. By combining route-based planning, hands-on negotiation, and thoughtful creative, we helped turn outdoor advertising into a true growth tool for this multi-unit franchise.