A Multi-County Campaign Powered by 20+ Billboards

When the Paul Bondar for Congress team reached out, the goal was simple: build strong visibility across the district and make sure the campaign’s message was being seen in the communities it represents. With a tight timeline and a large geographic footprint to cover, the campaign needed a strategy that went beyond a single billboard company. The approach focused on identifying high-impact locations across multiple counties and making sure the campaign had consistent exposure throughout the region.

To make that happen, we worked with four different billboard vendors, including both large providers and smaller local operators, to secure placements that aligned with the campaign’s target areas. This allowed for greater flexibility, better coverage, and access to locations that aren’t always available through national networks alone.

In total, more than 20 billboards were placed across key counties, giving the campaign a strong physical presence where voters live, commute, and travel daily. Each location was selected based on visibility, traffic flow, and relevance to the district — ensuring the message reached the right audience at the right time.

One of the biggest advantages of this approach was simplicity for the campaign team. Rather than coordinating with multiple vendors, managing contracts, or tracking timelines, everything was handled through a single point of contact. That allowed the campaign to stay focused on messaging and outreach while the logistics were handled behind the scenes.

This campaign is a great example of how effective political advertising is built on strategy, planning, and execution — not just placement. With the right mix of locations, timing, and coordination, out-of-home advertising can play a powerful role in building name recognition and momentum on the campaign trail.