AdTime Marketing Welcomes the Army & Air Force Exchange Service: 20 Billboards Across 5 Markets

A new client we are proud to welcome

We are proud to announce that the Army & Air Force Exchange Service, better known as AAFES or simply the Exchange, is the newest client of AdTime Marketing. The Exchange has served military communities for generations, and a portion of its earnings goes right back into quality of life programs for service members and their families. Being trusted with a campaign for an organization like that is a privilege, not just another project on the calendar.

20 billboards across five markets

The campaign is a full out of home rollout: 20 billboards spread across five markets in three states. Those markets are Gainesville, Florida, Tampa Bay, Florida, Sacramento, California, Temple, Texas, and Dallas, Texas. Each one was selected because of its strong military and veteran presence, so the message reaches the people it is actually meant for.

Meeting military families where they already are

Out of home works because it does not ask for anyone’s attention, it simply shows up in the places people already move through every day. For this campaign, that means the roads military families take to work, the routes they drive to base, and the shopping corridors they pass on the way home. A billboard cannot be scrolled past, closed, or blocked, which makes it one of the most reliable ways to stay visible in a community day after day.

Why out of home is a strong fit for the Exchange

Military communities are geographically concentrated, which is exactly the kind of audience out of home is built to reach. Rather than spreading a budget thin across the whole country, this campaign concentrates on five markets where the audience density is highest and repetition builds naturally over the course of the flight. That focus is what turns awareness into store visits.

Thank you for your service

To every service member, veteran, and military family who will see these boards: thank you for your service. Our team is honored to help tell the story of the organization that supports you, and we are looking forward to seeing these billboards go up in all five markets.

Frequently asked questions

Who is AAFES?
The Army & Air Force Exchange Service, also called the Exchange, is a retailer serving military communities, with earnings that support quality of life programs for service members and their families.

Where are the AAFES billboards located?
Across five markets: Gainesville, Florida, Tampa Bay, Florida, Sacramento, California, Temple, Texas, and Dallas, Texas.

How many billboards are in the campaign?
20 billboards in total, running as a full out of home campaign.
AdTime Marketing plans and executes out of home campaigns nationwide, from single market launches to multi state rollouts. Reach out to talk through your next campaign.