Citywide Campaign For Telus Digital: 20 Billboards In Los Angeles

When Telus Digital approached us, they had a clear goal in mind: generate mass awareness in the Los Angeles market and encourage more people to take part in their research study. With a message that mattered and a target audience spread across one of the busiest cities in the country, we knew we had to think big and move fast. To deliver the kind of impact Telus Digital was looking for, we launched a robust out-of-home campaign featuring 20 junior poster billboards strategically placed throughout high-traffic neighborhoods in Los Angeles. These placements were selected to meet people where they live, work, and commute, ensuring maximum visibility and engagement.

The results spoke for themselves. Telus Digital saw a strong increase in new participants joining their research study shortly after the campaign went live. The bold creative and smart location targeting helped the message break through the noise and connect with the right audience.

This campaign highlights how effective outdoor advertising can be when executed with purpose and precision. We’re proud to have partnered with Telus Digital on this initiative and thrilled with the results it delivered. If you’re looking to boost brand awareness and drive real engagement, we’d love to help bring your next campaign to life.