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This week, we had the exciting opportunity to visit the NBC Chicago Tower downtown as our client, AlmostFreeTeeth.com, filmed their new commercial for Telemundo. What made the moment especially meaningful was seeing months of collaboration, planning, and creative development come together on set. When AlmostFreeTeeth.com first came to us, they shared a clear goal. They wanted to expand their reach and begin advertising on television. From that point forward, we began shaping a path to make it happen. We connected them with NBC, initiated conversations with the network’s production team, and guided every step needed to bring a television commercial from idea to reality.
Over the past several months, we worked closely with both sides to refine scripts, finalize creative direction, confirm production details, align timelines, and ensure that every element reflected the client’s message and brand identity. This week’s filming was the moment when all of that preparation became real.
Watching our client walk onto the NBC set and seeing the lights, cameras, staging, and professional crew bring their concept to life was an incredible experience. It is not every day that a brand sees its idea transformed into a polished television production, and being there with them for that moment made it even more special. Our involvement went far beyond making introductions. We managed and organized the full process from beginning to end. We coordinated meetings between NBC and AlmostFreeTeeth.com, collaborated on script development, oversaw creative direction, monitored timelines and deliverables, and ensured the production day moved smoothly and successfully.
The result is a commercial that not only communicates the mission of AlmostFreeTeeth.com but also demonstrates the value of thoughtful strategy and strong media partnerships.