Communities For Recovery: A Campaign Six Months in the Making

From concept to completion, we’re proud to have brought the Communities For Recovery campaign to life across Austin, Waco, College Station, Bryan, San Marcos, Round Rock, and Cedar Park, TX. What began as an idea more than six months ago evolved into a fully executed campaign focused on raising awareness, inspiring action, and connecting vital recovery resources with the people who need them most. Over the course of those six months, our team handled every step — from developing the media plan and crafting the creative strategy to designing the artwork, coordinating logistics, and managing full execution and installation.

The campaign included 37 billboards placed strategically throughout key markets to maximize impressions and visibility. Each location was carefully evaluated to ensure it delivered the strongest reach and most meaningful impact. Beyond traditional billboards, we expanded the campaign’s reach with additional transit elements — including interior and exterior bus ads, bus shelters, and benches — building a cohesive presence throughout the region and meeting audiences where they live, work, and travel.

This was truly a project handled from A to Z — a collaborative effort built on thoughtful planning, creative storytelling, and detailed execution. Every decision, from media selection to placement strategy, was driven by the mission of amplifying the message of recovery and strengthening community support. The result is a campaign that not only reaches people but resonates with them — demonstrating how impactful the right message can be when backed by the right planning and execution.