From One Billboard to Citywide Impact: Scaling AlmostFreeTeeth.com in Chicago

Successful campaigns are built through thoughtful planning, strong media relationships, and the ability to scale quickly when results start coming in. Our recent work with AlmostFreeTeeth.com in the Chicago market is a clear example of how a focused media strategy can grow into a high-impact, multi-channel campaign that delivers immediate results.

The campaign initially launched with a single billboard placement. As awareness increased and performance showed early promise, we expanded the media buy to five high-visibility billboard locations throughout Chicago, ensuring consistent exposure across major commuter routes. Building on that momentum, we facilitated and negotiated radio placements on WBBM and The Score, extending reach to engaged local audiences throughout the day. To further amplify visibility, we secured local television placements on NBC Chicago and Telemundo Chicago, negotiating expanded inventory to maximize exposure while maintaining efficiency across the buy.

One of the campaign’s most significant milestones came when we secured a premium commercial placement during the Chicago Bears vs San Francisco 49ers broadcast on Sunday, December 28. With an estimated viewership of approximately 1,761,900 people, the placement delivered high-impact visibility during the second highest-rated regular-season NFL game in the Chicago market between 2021 and 2025. The response was immediate. Within minutes of the commercial airing, inbound leads began funneling in, reinforcing the effectiveness of combining out-of-home, radio, and broadcast television into one cohesive media strategy.

“I’m grateful to the AdTime team for executing an idea that delivered immediate results,” said Dr. Isaac Qureshi, President of AlmostFreeTeeth.com. “Their strategic planning and media knowledge helped us reach the right audience quickly, and the response spoke for itself.”

This campaign highlights the value of a layered media approach and the importance of strategic negotiation across platforms. By starting with one billboard and scaling into a fully integrated out-of-home, radio, and television presence, we helped AlmostFreeTeeth.com achieve meaningful visibility and measurable performance in one of the nation’s largest markets.

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