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Aug 17, 2026|Advertising Formats

How We Secured a Full Court Sponsorship for Our Client, Patriot Hyundai of Bradley

A gymnasium floor displays the Hyundai logo and Patriot Hyundai

At AdTime Marketing, we don’t just place ads. We build long-term partnerships that create real, lasting visibility for our clients. One of our recent projects is a perfect example: we secured, negotiated, and executed a multi-year sponsorship for our client, Patriot Hyundai of Bradley, with Bourbonnais School District 53, and just completed one of its most exciting milestones yet.

Patriot Hyundai’s logo is now permanently stenciled onto the basketball courts in both gyms, making them the primary sponsor on the court for the season and beyond. This is the latest result of a partnership our team built from the ground up.

What We Secured for Our Client

We negotiated a full sponsorship package on behalf of Patriot Hyundai of Bradley that includes:

  • Full naming rights to the school’s gym and field
  • Primary sponsorship recognition throughout the school
  • Logo integration into the gym floor, now completed in both gyms
  • Attendance at school events, keeping our client actively present in the community
  • Exclusive promotional opportunities for students, parents, and staff

Our goal for this client was never just brand visibility. It was building a genuine, lasting connection between Patriot Hyundai and the families it serves throughout the district, and the new court installation is one of the most visible ways that connection now shows up every single day.

How We Built This Partnership From the Ground Up

This opportunity didn’t happen by accident. Our team identified Bourbonnais School District 53 as a strong strategic fit for Patriot Hyundai, then handled every step of the process on our client’s behalf:

  • Conducting research to confirm the right fit for our client’s goals and community presence
  • Initiating outreach and leading introduction calls with school administration
  • Negotiating the full sponsorship agreement on behalf of our client

High school gymnasium with a wooden basketball court

Growing the Partnership: From a One-Year Deal to a Two Year, Five Figure Commitment

The partnership originally began in 2025 with Liberty Intermediate School as a one-year agreement. Based on the strength of the relationship we built and the results it delivered for our client, we grew it into a two year, five figure commitment, recently marked by a formal check presentation made directly to the school.

Throughout the entire process, our team stayed closely involved on our client’s behalf, including:

  • Completing a full on-site walkthrough
  • Coordinating directly with school administrators
  • Managing weekly communication to ensure smooth execution and long-term success

The Latest Milestone: Court Logo Installation in Both Gyms

As part of the ongoing agreement, we coordinated the professional stenciling of Patriot Hyundai’s logo directly into the gym floor in both gymnasiums. This means every practice, every home game, and every school event held in either gym now puts our client’s brand front and center for players, families, and the broader community.

This isn’t a banner on a wall or a mention in a program. It’s a permanent, high-visibility placement our team secured to reinforce Patriot Hyundai’s role as a true community partner every time the court is in use.

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